Monday, November 14, 2011

Internet and social media tools to effectively track your competition

Date : 18th November, Friday | Location : Pune
Participants will be able to
  • Use more complex Boolean Algebra for every search
  • Search the invisible web effectively
  • Search with the use of functions
  • Understand on what basis a social medium is chosen
  • Understand how to address communities on the chosen social medium
  • Leverage social media to aid in business plans
Course Content
  • News sites and their usage
  • People searches, image searches, scholarly papers, video/audio search
  • RSS feeds, Google alerts, Mozilla FireFox Scanner, etc.
  • Invisible web and how to search the invisible web
  • Social media for competitive intelligence
  • Leverage social media to aid in business plans
    • How do we select a social medium – LinkedIn, Facebook, Twitter etc
    • What do we do with a social medium?
Who should attend
    Junior and mid level managers of the following departments:
  • Competitive Intelligence
  • Business & Market Intelligence
  • Strategic Planning / Corporate Planning
  • Marketing Strategists
  • Market Research & Development
  • Customer and Market Planning
  • Business Development
  • Sales & Marketing
  • Knowledge & Information
Registration Fee
  • Rs 7500 + 10.3 % Service Tax per participant which includes snacks, tea, course material etc.
  • Cheque should be drawn in favour of ValueNotes Database Pvt. Ltd. payable at Pune.
Additional dates/locations are possible for groups or based on demand. For further information please contact
Learning & Development | T: +91 20 6623 1725 | +91 20 6623 1700 or
write to us at –

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