Now most of the malls or retail outlets have some kind of
loyalty card to earn points on every shopping you do. If they also introduce a group loyalty card then group can earn points on any purchase made by
any group member. This can be redeemed
for group parties at particular food joint or some gift which can be
collectively used by group members e.g. talk time among group members, birthday
gift to any member etc.
For ease existing card holders can make group and get group ID, on every purchase they will get extra points under group ID as well without affecting their individual points.
How is it different from current individual loyalty program –
Outlet attracts the group rather than an individual. Imagine
college friends making a group and doing shopping only from particular retail
outlet.
Members become isolated from competition as inside group
people are buying from one outlet only so you reduce the exposure of
competitive brands within the group. It is a big impact as buyers do impulsive
buying by seeing friends.
If you put more thoughts you can think of many benefits and
also many ways to redeem group points.
A provident fund is established to provide financial security and stability to the elderly.When one first starts working, one usually contributes to these funds, and these contributions are made on a regular basis (monthly in most cases). EPF India Its goal is to assist employees in saving a portion of their monthly salary to be used in the event that they are laid off. It is governed by the Ministr y of Labor and Employment.
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