As hot for mobile as its publisher clients, PubMatic just announced the acquisition of MobiPrimo. An established mobile development technology firm, MobiPrimo clients include Nokia, Motorola and Microsoft. Financial terms of the deal were not disclosed.
Per the deal, PubMatic is planning to integrate the mobile platform with top mobile networks, ad servers and demand-side platforms.
“Integrating mobile into our platform simplifies a previously complex effort,” said Josh Wetzel, vice president of mobile at PubMatic. “Now, we’re giving publishers a single platform.”
Read more: http://www.mediapost.com/publications/article/169769/pubmatic-acquires-mobiprimo-integrates-mobile-int.html#ixzz1pFjMGNEc
Mobile advertising is the trend these days, no wonder a lot of business are investing into this medium. Some small advertising agencies now have a team that works on mobile marketing as well.
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