Director of Incubation : GS Lab

Job description

1. Actively participate in incubation process of GS Lab for every idea in the R&D pipeline, owning all functions related to “product management” at the very early stage, including but not limited to
   1. Evaluate market potential for the idea
   2. Market research for use-case
   3. Evaluate financial feasibility of the product or service
   4. Talk to potential users, customers, partners
   5. Develop methods of measuring usability
   6. Help arrive at an accurate positioning statement for the idea
   7. Use inbound marketing platforms (such as HubSpot, Pardot, etc.)
2. Define and execute a go-to-market strategy for the output of GS Lab R&D
   1. Drive usage/adoption and related metrics among user communities identified
   2. Execute web, social media, and other promotions required in collaboration with the Director of Marketing
   3. Define and execute PR strategies (meet-ups, conferences, press releases, etc.) in collaboration with the Director of Marketing
   4. Technology demonstrations and distribution strategies
3. Prepare and pitch business plans at various stages of the R&D output maturity, including determination of the pricing strategies
4. Work closely with the GS Lab Practices and Architects through the CTO to drive goal-oriented and rapid evolution of GS Lab R&D output
5. Help the virtual R&D teams involved define evolution and features of what they are working on for
   1. Simple yet differentiated positioning
   2. A clear business case for the initiative
   3. Appropriate licensing strategies at the various stages of the evolution
   4. A continuously evolving business plan
6. Help promote GS Lab as and innovator in fora appropriate to the technology

Desired Skills and Experience

Director of Incubation, reporting to the CTO
 
Relevant Experience: 8+ years; Location: Pune, India; Qualification: Strong track-record at tech start-ups and product management

Qualifications (Must have)

1. Experience in product management, hands-on business planning, and product marketing
2. Must be social-media savvy
3. Must be familiar with Web/SaaS products and mobile app ecosystem
4. Excellent communicator and decision-maker
5. Must be a self-starter with the ability to handle ambiguity

Qualifications (Nice to have)

1. Product-line management experience
2. Capable of running inbound marketing
3. Experience in setting up partnerships and pricing
4. Experience with the US market, preferably, Silicon Valley culture

About this company

GS Lab

 

GS Lab is an early stage product developer. We work with tech start-ups and independent software vendors (large product companies) to develop products in their domain of work. We specialize our services in Cloud platforms and virtualization, streaming media protocols and applications, connected devices, big-data, hosted applications, mobility, identity management and secure computing.

Internally this work is executed in four specialized technology practices namely: Networking practice, Convergence practice, SaaS practice and Identity management practice.

The Company offers challenging work environment, cutting edge, fast moving product development opportunities that often will make you get out of your comfort zone, and an excellent compensation.
We promote ideation at work that can contribute to GS Lab’s differentiated services offering and enable employees to participate in how Company should shape its future.

Towards that goal, GS Lab entrusts a lot of responsibility, independent decision making and encourages expression of opinions that shapes early career of individuals and thereby GS Lab’s own!

Please take a look at our website for more details www.gslab.com

Apply to lakshmirupa.reddy@gslab.com with subject line "Director of Incubation"